The mark consists of A triangle with a stick figure walking carrying a box up the left side of the triangle, a stick figure running down the right side of the triangle, and a stick figure riding a bicycle below the triangle. Inside the triangle is the abbreviation of the literal element, the letters U,G, C, C along with the slogan, "Gut Up or Shut Up". Above the image is the literal element, "The Urban Gut Check Challenge".
Trademark: 78768007
