The applicant claims color as a feature of the mark, namely, Black , Red,.
The mark consists of The mark is a S skewed so that the edges hang outside of a box with 4 tapered edges. Through the S is a stylized line that gets larger in the middle of the S. In the middle of the S where the line gets larger is a red dot. Below the logo is the text "Live Life Your Way". The overall mark represents a dollar sign.
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