The color(s) purple, orange, yellow and white is/are claimed as a feature of the mark.
The color(s) purple appears in the letters AMA and ON and in the wording THUNDER DINK THUNDER FEEL THE POWER!, the colors yellow and orange appear in the lightning bolt and in the border for the circle, and the color white appears in the center of the circle.
The mark consists of Amazon Thunder, the Z is a thunderbolt. Around the thunderbolt is a circle. On the top half, inside the circle reads Drink Thunder. On the bottom half of the circle, parallel to Amazon Thunder reads Feel the Power. The wording is in dark purple, and the lightning bolt is yellow/orange.