The applicant claims color as a feature of the mark, namely, light blue, dark blue, black, white.
The mark consists of italicized Palatino font in a black circle, and a tilted light blue square behind the letters "LAGOO." The "G" in "Lagoona" is in blue, and stretches underneath the two "O's" and comes up above the final "A." The rest of the letters are in black.