The applicant claims color as a feature of the mark, namely, Blue, green, lavender, pink, black.
The mark consists of Doodlewear is written in curved format, starting with a capital "D" and the rest small letters, with a variety of colors that blend from letter to letter: "Dood" are shades of blue, "le" are shades of green, "we" are shades of lavender, and "ar" are shades of pink. Under the word "Doodlewear", there is a swoop and the word "FASHIONS" in the center of it in black, all capital letters. The start of the swoop is blue, then the word "FASHIONS" in black, and the remainder of the swoop is pink. The two "O's" in Doodlewear have quotation marks above them, to look like eyelashes. The two "O's" in Doodlewear have solid color in the top to mid right section to look like eyes looking to the right. The swoop directly under the two "O's" in Doodlewear looks like a smile, so the quotation marks, "O's", and swoop look like a smilie.
DOODLE WEAR FASHIONS