The colors RED, ORANGE, YELLOW and BLACK are claimed as a feature of the mark.
The mark consists of the literal element "BAD BEADS" in stylized font lettering and color. The words BAD appears in all caps with the colors graduating from YELLOW at the bottom, ORANGE in the middle, to RED at the top, superimposed in part by the smaller word "BEADS" (in title case lettering), which appears in BLACK, outlined in the RED and further bordered by black. The background is BLACK.
"BEADS"