The colors purple, gray, black and white are claimed as a feature of the mark.
The color purple appears in the lettering, 'LOAN,' in the accent above the first letter 'O,' in the pupils of the eyes formed with the second and third letters 'O,' and in the smile; the color gray appears in the lettering, 'OLOGY,' in the punctuation above the second letter 'O' and between the letters 'L' and the third letter 'O'; the color black appears in the lettering, 'SMART, FAST, FRIENDLY'; and the color white appears in the background of the mark, including the insides of the letters, 'O,' 'A' and 'G.'
Trademark: 78754177
