The color(s) gold (Pantone 130), red (Pantone 186), white and black is/are claimed as a feature of the mark.
The mark consists of "GOLD CROWN Hallmark GOLD CROWN" with a two-dimensional red ribbon outlined in black, flowing horizontally, upon which the words "GOLD CROWN" appear in white, followed by the stylized word "Hallmark" in gold, which is followed by another two-dimensional red ribbon outlined in black, flowing horizontally, upon which the words "GOLD CROWN" appear in white.