The applicant claims color as a feature of the mark, namely, black and brown and green.
The mark consists of a the drawing of a stylized worm with a hat and non-standard letters spelling the name Goosanchos. The drawing of the worm and the outline of the letters appear in black. The background of the mark, the body of the worm, and the three letters "O" in the name portion of the mark appear in brown. The worm's hat and the remaining letters of the name appear in green.
The foreign wording in the mark translates into English as worm (gusano) + common Mexican name (Sancho).