The applicant claims color as a feature of the mark, namely, The colors black, white, blue, silver & yellow are claimed as a feature of the mark..
The mark consists of a bill fish hooked in the mouth rising from the water, a bowed fishing rod appears above the bill fish. Uppercase letters "THE BITE" appearing in black. The fishing rod appears in black. The colors blue and black appear on the fin of the bill fish. The color blue appears in the ocean water. The color silver appears on the bottom of the bill fish. The color yellow appears on the side of the bill fish. The color white appears on the splashing water.
THE BIGHT