The applicant claims color as a feature of the mark, namely, red, white, black, blue.
The mark consists of Below blue background is a red and white bulls eye targe upon which is a black stick figure aiming to throw a black lightening shaped javelin with a red tip. To the right of this mark in lower case black block letters then red block letters is strategicmedia and below media in small black block letters is "Experts in media buying for direct response."
STRATEGIC MEDIA EXPERTS IN MEDIA BUYING FOR DIRECT RESPONSE.