"TATAMI"
The mark consists of a double line format with the word mark displayed in Japanese characters on the first line, and the word mark displayed in English letters on the second line.
The non-Latin character(s) in the mark transliterates into "tatami" and "wagokoro" , and this means "straw mats" and "Japanese spirit" in English.
The English translation of the Japanese romji wording "DE" is "Through." The English translation of the mark "TATAMI DE WAGOKORO" os "JAPANESE SPIRIT THROUGH STRAW MATS."