The applicant claims color as a feature of the mark, namely, Purple, Green, Blue, Red and White.
"BABY SOAP"
The mark consists of the words "BABY" and "SOAP" in stylized letters that resemble baby building blocks. The blocks have white diamond shapes at each corner. Each block consists of a colored letter on a white background surrounded by a square of the same color as the letter. In the word BABY, the colors for the four letters (B, A, B, Y) are purple, green, blue, and red, respectively. In the word SOAP, the colors for the four letters (S, O, A, P) are green, red, purple, and blue, respectively. The letters of the word BABY appear above those of the word SOAP, as though the blocks comprising the word BABY are stacked on the blocks comprising the word SOAP.