The applicant claims color as a feature of the mark, namely, Colors include black, gold, tan, light blue and rust.
The mark consists of Circular logo with Dogtooth Coffee along the perimeter. Words are separated by pawprints (4 per side). Brown, black and white smooth Collie is holding a steaming cup of coffee. The Collie's teeth resemble a mountain range. The coffee mug contains a golden swirling sun image.
DOGTOOTH COFFEE COMPANY