The colors red, white, green, blue and brown are claimed as a feature of the mark.
The color red appears in the banner design element at the top of the mark; the color white appears in the wording "I FRESCHI DI PAOLA CO." and "PAOLA", in the small circle designs on the red banner, in the miscellaneous design element to the right of the word "PAOLA" on the red banner, in the mountain design element, and in the teeth of the woman design; the color green appears in the outline of the overall triangle design, as shading in the bottom point of the triangle and as shading in the background of the rectangle containing the wording "I FRESCHI DI PAOLA CO."; the color blue appears in the background of the sky above and below the red banner; the color brown appears in the hair, eyes, eyebrows and shirt of the woman design element; and the color peach appears in the face and neck of the woman design element.
"I FRESCHI" and "CO."
The likeness (or, "portrait") in the mark identifies a living individual whose consent is of record.
The English translation of the words I FRESCHI is "The Fresh Dairy Products".