The applicant claims color as a feature of the mark, namely, red.
The mark consists of "100% Love" in a stylized format, containing a red heart representing the "o" in "love", and an arrow through the red heart, which arrow forms part of the "%", placed above the words "by Rampage." Also, the two zeros in "100" each contains a large dot to give the appearance of eyes.
100 PERCENT LOVE BY RAMPAGE