The applicant claims color as a feature of the mark, namely, red, blue, yellow, green, purple, light blue and orange.
The mark consists of a blue five-sided design with a red crown, yellow pin-striping and the words BEST WESTERN in yellow, surrounded by a circle of seven hands in blue, green, purple, yellow, light blue, red and orange, respectively, and the words BEST WESTERN FOR A BETTER WORLD in blue.
Trademark: 78715662
