The applicant claims color as a feature of the mark, namely, Hot Pink, Lavender, Purple, Red, Brown, White.
The mark consists of The words RINI'S BEANIES COFFEE in hot pink, Agent Orange font skewed around the outside of a circle. The circle is outlined in double purple lines with lavender in between. The background within the circle is lavender. There is a woman (Rini) with long brown, ponytailed hair, a red bikini, red lipstick and red stiletto heels bathing in a hot pink coffee cup with a purple saucer. Rini is winking and smiling and has her right leg extended in a kicking motion and her left leg draped over the rim of the cup. Rini's left arm is extended to touch her right leg, while her right arm is resting on the rim of the cup. There is white foam in and over-flowing from the cup. There is white steam rising from the foam in the cup.