Color is not claimed as a feature of the mark.
"BRAND"
The mark consists of a rectangular filigree design which is open at the top left and top right. Inside the filigree are the words JACK DANIEL'S arched over the words and numeral OLD NO. 7 BRAND. The words and numeral OLD NO. 7 BRAND are enclosed within an oval with a filigree design around it. The oval and filigree design are above the stylized word TENNESSEE. The word TENNESSEE is above the word WHISKEY.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
JACK DANIEL'S OLD · NUMBER SEVEN ·BRAND TENNESSEE WHISKEY