The applicant claims color as a feature of the mark, namely, Black, Red and White.
"B2B LEADS"
The mark consists of The words B2B LEADS are in Black, with the first and last "B" being in larger and bolder font than the word LEADS, directly below it. The number "2" is larger than the two Bs on each side of it. Within the number "2" is the word "TO" in white lettering at the top middle of the number "2". Surrounding the words B2B LEADS is a stylized circle or palette that is red in color. The stylized red circle is not enclosed as there are openings by the first "B" on the left side of the mark and by the "S" in LEADS on the right hand side of the mark, but farther from the S than is the opening that is by the first "B".
BUSINESS TWO TO BUSINESS LEAKS; BUSINESS TO BUSINESS LEAKS