The applicant claims color as a feature of the mark, namely, Black, white and maroon.
"Systems" or "Service"
The mark consists of Triple layered "S" in white silhouette over a black circle at the left of the word "STOREFRONT" in capital letters and in maroon color, with a maroon line underscoring it. Below the line, in black, all capital letters, the words, "SYSTEMS AND SERVICE CO., INC.".