16 Journals concerning marketing issues in the recreation and hospitality industries and the topics of consumer buying behavior, decision-making processes, ethical concerns in marketing, analyses of environmental impacts of organizations and consumers in the recreation and hospitality fields, international issues and cross-cultural research, impacts of demographic, social and technological change, trends in market segmentation, market planning, forecasting demand, positioning studies, new product development, organizing the marketing function, management controls in marketing, pricing hospitality and recreational products, econometric analysis of the price/demand function, location studies, distribution channels for products, customer satisfaction studies, advertising and sales promotion research, buyer-seller relationships, and services marketing concepts and problems in the hospitality and recreation area
Trademark: 78689604
