The colors purple, blue, green, yellow, red, black and white are claimed as a feature of the mark.
The mark consists of gradual color fading within the characters, from left to right, vertical color striping (rainbow-style) from purple to blue to green to yellow to red to purple to red to yellow to green to blue to purple. Also, visual effect caused by what seems to be a light aimed at physical representations of the characters from the upper right behind the viewer causing what seems to be black and white shadows of the letters streaming from the bottom of each character going gradually to the left and up in a 'letters flattened' appearance.