16 Publications, namely, books, course materials, manuals, bulletins, booklets, newsletters, information sheets, printed charts, reference guides, brochures and pamphlets, magazines and information letters, all pertaining to ethics, religion, counseling, philosophy, administration and education, technology; books and course materials pertaining to grammar, language education and language comprehension; books, booklets, printed instructional materials and newsletters pertaining to a non-religious personal moral code; books, tests and related explanatory and scoring materials for measurement of personality, intelligence and aptitude levels of individuals; books and newsletters featuring instruction, education and articles in the field of moral philosophy; printed matter, namely, stationery, posters, stickers, bumper stickers, poster books, postcards, decals, calendars and trading cards