16 Printed matter, namely, books, guidebooks, pamphlets, booklets, curriculum books, printed teaching and educational materials, and brochures all in the fields of professional development, career management, self-employment, business management, human resources management, communication skills, and professionalism; printed matter, namely, song books, posters, decals, bumper stickers, loose leaf folders, paper coasters, writing paper, book covers, notebooks, writing tablets, file folders, binders, wrapping paper, and calendars