"Marketing"
The mark consists of Japanese Kanji characters encased in three separate squares that spell out Wa Sa Bi, respectively, also written in the lower, right-hand corner of its respective square with the squares centered above the wording WASABI MARKETING ELEMENTS.
The non-Latin character(s) in the mark transliterates into the letters "WA", "SA" and "BI", and this means which make up the word "wasabi" in English.