The color(s) the "e" and the "i" in eSMART-MAil are Blue is/are claimed as a feature of the mark.
The mark consists of the phrase eSMART-MAil, where the "e" and "i" are not capitalized and are colored Blue, whereas the rest of the letters are capitalized and Black. The "e" and "i" are also of a lrger font size.
ELECTRONIC SMART-MAIL