35 Advertising services, namely, online advertising services; online advertising services through email marketing, banner advertisements, and placement of merchant advertising on affiliate websites; online advertising services that operate in association with an affiliated website as part of the sign-up path on the affiliate's website, as an exit presentation, as a pop-under, or as a pop-over; online advertising to solicit an indication of interest in an advertiser's products or services or providing a referral link to an advertiser's website; online advertising in which the revenue from the advertiser is shared with the affiliated website; acquisition and/or provision of information regarding merchant advertisement opportunities obtained from online search services; lead generation services; and online lead generation services