35 wholesale distributorship, mail order services, mail order catalog services, computerized on-line ordering services, computerized on-line retail store services, on-line ordering services, and on-line retail store services, all in the field of ground and whole bean coffee, cocoa, tea, coffee beverages, tea beverages, cocoa beverages, espresso beverages, beverages made with a base of coffee, espresso and/or milk, instant coffee and coffee substitutes, ready-to-drink coffee beverages, dairy-based food beverages, soy-based food beverage used as a milk substitute, powdered milk, powdered flavorings, flavoring syrups, housewares, non-electric appliances and related items, namely, insulated coffee and beverage cups, collapsible cup carriers and candies, non-paper coasters, insulated vacuum bottles, coffee cups, tea cups, mugs, glassware, dishes, plates and bowls, trivets, storage canisters, nonelectric drip coffee makers, paper and non-paper coffee filters, napkins, drinking straws; franchising type services, namely, providing technical assistance in the establishment and/or operation of cafes, coffee houses and snack bars