The mark consists of the stylized words "Sí Señor" left-of-center and above the stylized words "A'pa Papas." The words "Sí Señor" are accompanied by a rounded cartoon face that sits at an angle. Such face has a moustache and wears a sombrero angled such that one eye is covered.
The English translation of "SI SENOR" is "YES SIR," and the English translation of "PAPAS" is "POTATOES".