The mark consists of the stylized words "Sí Señor" above the stylized word "Ricachones." The words "Sí Señor" are accompanied by a rounded cartoon face that sits at an angle. Such face has a moustache and wears a sombrero angled such that one eye is covered. From left to right, the word "Ricachones" slants briefly downward, then upward a larger amount, then briefly downward again such that end of the word is higher than the beginning.
The English translation of "SI SENOR" is "YES SIR".
Trademark: 78662578
