The mark consists of the stylized words "Sí Señor" above the stylized word "Picachones." The words "Sí Señor" are accompanied by a rounded cartoon face that sits at an angle. Such face has a moustache and wears a sombrero angled such that one eye is covered. The word "Picachones" has been split onto two levels, with the word "Pica" centered directly above the word "chones".
The English translation of "SI SENOR" is "YES SIR".
Trademark: 78662573
