Color is not claimed as a feature of the mark.
"RED DIRT (BECAUSE RED DIRT IS DESCRIPTIVE OF THE TYPE OF SOIL THE GRAPES FROM WHICH THE WINE IS MADE IS GROWN IN), RED (BECAUSE RED IS DESCRIPTIVE OF THE TYPE OF WINE), 54% SYRAH, 39% MOURVEDRE, 7% GRENACHE (BECAUSE SYRAH, MOURVEDRE AND GRENACHE ARE DESCRIPTIVE OF THE TYPE OF GRAPES FROM WHICH THE WINE IS MADE), 14.5% ALCOHOL (BECAUSE 14.5% ALCOHOL IS DESCRIPTIVE OF THE ALCOHOL CONTENT OF THE WINE)"
The mark consists of a poster design with the stylized working WANTED, VINUM CELLARS, RED DIRT RED, LAST SEEN 2001, WHEREABOUTS, EL DORADO, DESCRIPTION, 54% SYRAH, 39% MOUVEDRE, 7% GRENACHE and 14.5% ALC. BY VOL. The poser is divided by horizontal line elements into sections with hands with pointing index fingers which appear to the left and right of the sectioned literal elements. The wording EL DORADO has two miscellaneous decorative designs to the left and right.
VINUM CELLARS has become distinctive of the goods/services as evidenced by the ownership on the Principal Register for the same mark for related goods or services of U.S. Registration No(s). 2906786.
Trademark: 78644432
