The mark consists of The phrase "Slower traffic keep right" in forwards, reverse, and the mirror images either, in any font and any color. These will primarily be vinyl signs, either curved to fit the contour of a windshield, or a straight universal fit. We may also use this phrase on coffe mugs, t-shirts, or any other items we deem marketable. This phrase may also be inside a rounded rectangle, to imitate a road sign.