The color(s) black, white, blue, and gray is/are claimed as a feature of the mark.
"Ultimate"
The mark consists of The words "Ultimate Impression" arranged in a design as follows-- The word "Ultimate" is in the color black, except that the letter "a" in the word "Ultimate" is replaced with the outline of a house in the color blue. The word "Impression" is in the color gray with an outline of black. Finally, the sunrays over the top edge of the house outline (which, to reiterate, replaced the letter "a" in the word "Ultimate") are in the colors blue (above the house outline) and white (below the house outline).