The colors red, white, green, and blue are claimed as a feature of the mark.
The color red appears in the form of a vertical stripe and the text "tradicion y calidad;" the color white appears in the form of a white vertical stripe, as outlining in the wording "del vecchio" and in the background of the design of a woman riding a cow; the color green appears in the form of a vertical stripe; the color blue appears in the wording "desde 1923," "del vecchio," "fabrica de quesos italianos" and "del vecchio S.A." and in the design of a woman riding a cow centered between three concentric blue circles.
"DESDE 1923"; "CALIDAD"; "FABRICA DE QUESOS ITALIANOS"; and "S.A."
The mark consists of three vertical stripes, three concentric circles containing the design of a woman riding a cow and the wording "Desdse 1923," "Del Cecchio," "Tradicion y Calidad" and "Fabrica de Quesos italianos Del vecchio S.A."
The English translation of the words "DESDE"; "TRADICION Y CALIDAD"; and "FABRICA DE QUESOS ITALIANOS" in the mark is "SINCE"; "TRADITION AND QUALITY"; and "MANUFACTURERS OF ITALIAN CHEESE".