The colors beige, cream, black, white, red and yellow are claimed as a feature of the mark.
The word LUPITA and the background are beige, the word OLE is black and red, with the letter O being black with a red center and the letters L and E being totally black, the woman's hat is black, with black, white and red accents, the woman's face is cream, with black eyebrows, eyes and shading to identify facial features, the mouth is outlined in black with white teeth and red lipstick, the shirt is white, the jacket is yellow and red, the hearts are red, and the tie is red and yellow.
The likeness (or, "portrait") in the mark does not identify a living individual.