The color(s) black, red, white, and blue is/are claimed as a feature of the mark.
The mark consists of an "egg-shaped" surfboard as a backdrop to the stylized words "'Ohana Kai", where there is a stylized hibiscus flower in between the words "'Ohana" and "Kai". Below the stringer, which is the wood strip running down the middle of the surfboard, but above the bottom of the surfboard, are the stylized words "Surf Shop". Below the surfboard are the words "Ventura, California". Above the surfboard are the words "The next big wave". The color black is found in the letters of the words "The next" and "wave" at the top of the mark, as the outline of the hibiscus flower, as the stringer of the surfboard, as the outline of the words "'Ohana Kai", and in the letters of the words "Ventura, California". The color red is found as the outer edges of the words "'Ohana Kai" and in the letters of the word "big" found at the top of the mark. The color white can be found as the inner portions of the letters of the words "'Ohana Kai", as the petals and stigma of the hibiscus flower, and in the letters of the words "Surf Shop". The color blue can be found in the surfboard. The words "'Ohana Kai" mean "Family of the Sea" in Hawaiian.
"Surf Shop Ventura, California"
The foreign wording in the mark translates into English as "Family of the Sea".