Color is not claimed as a feature of the mark.
The mark consists of Chinese characters, with the character which means "new" having a star above it.
The mark is not in color and the gray is used only to show shading.
The non-Latin Chinese characters in the mark transliterate to "CHUEN, CHIO, HSIN, RERN, and WANG" separately.
The Chinese characters translate into English as "whole; ball, global; new; people, human; and king" separately. When used together, they mean "global new star" in English.