35 Franchising services, namely, rendering technical aid and assistance in the establishment and operation of retail stores offering the services of check cashing, payday advances, bill payments, [ credit counseling, ] [ issuance of photo ID cards,] processing of wire transfers, providing mailbox rentals, document reproduction, facsimile transmission, notarization, foreign currency exchange, tax preparation, package delivery, and the sale of money orders, debit cards, postage, pre-paid telephone cards, pre-paid phone [ and pager ] service, transportation cards and tokens, retail store services, namely, payday advances, bill payments, [ credit counseling, ] [ issuance of photo ID cards,] processing of wire transfers, providing mailbox rentals, document reproduction, facsimile transmission, notarization, foreign currency exchange, tax preparation, package delivery, and the sale of money orders, debit cards, postage, pre-paid telephone cards, pre-paid phone [ and pager service,] transportation cards and tokens