The color(s) red, yellow and blue is/are claimed as a feature of the mark.
The mark consists of the word FIRENZECOLOR in all capitalized letters, where the top third of the letters are the color red, the middle third of the letters are the color yellow and the bottom third of the letters are the color blue. The mark also consists of a stylized iguana, the tail of which forms the second letter "O".
FIRENZE COLOR