The color(s) WILLPOWER=red PUBLISHING= black 2002=green is/are claimed as a feature of the mark.
The mark consists of An open Bible with a gray shield in the background of the Bible. A brown banner is above the cross and in the forefront of the shield with the word, WILLPOWER inscribed in red lettering and the year, 2002, hyphenated and inscribed in green letters. A brown banner is also below the shield with the word, PUBLISHING, inscribed in black lettering.