The color(s) The label has a black and blue background. The logo is in white and a tan background. There is also red and white typeface is/are claimed as a feature of the mark.
The mark consists of a cursive pi sits on top of the tan background. Pulido Imports circles around the tan in white.
PI PULIDO IMPORTS AUTHENTIC JAMAICA BLUE MOUNTAIN COFFEE THE FINEST COFFEE IN THE WORLD ONE POUND 454 GRAMS PRODUCT OF JAMAICA PREMIUM EXPORT MEDIUM ROAST WHOLE BEANS