The mark consists of an image of a cat and dog on a circular red background. The colors black and white appear within the cat and dog designs. The color red appears in the cat's mouth and the dog's eyes. The words THE BIG BAD WOOF appear in stylized, upper case, red text, which is outlined in black with an inner white outline, and form a semi-circle above the image. The words ESSENTIALS FOR THE SOCIALLY CONSCIOUS PET appear in stylized, mixed-case, black text and form a semi-circle below the image.