The colors light blue, dark blue, yellow, green, black, red, metallic gold, gray and white are claimed as a feature of the mark.
The color blue appears in the words YO and GO and is shaded light blue to dark blue from the top to the bottom of the letters, the color yellow appears in the circle around the outside of the words ON THE, the color green appears in the circle behind the words ON THE, the color black appears in the word WHITNEY'S and in the lines above and below WHITNEY'S and in the shadow around the words YO and GO and ON THE, the color red appears in the shield, the color metallic gold appears in the border around the shield, in the crown above the shield and in the lions on either side of the shield, the color white appears in the W on the shield and the wording ON THE and in the background and the color gray appears in the shadow around the outside of the mark.
The mark consists of a stylized script for "yo on the go" where "on the" is in a circle and the Whitney's logo, with a royal crest, is situated thereabove.
W WHITNEY'S YOU ON THE GO