The color(s) yellow, lavender, blue, green is/are claimed as a feature of the mark.
The mark consists of A young mexican woman in a blue/green shirt a lavender skirt, and a white sombrero sits atop a lavender donkey. Next to the donkey stands a mexican man with a large mustache, sky blue sombrero with rust colored trim, baby blue shirt and waste sash, sky blue pants, black boots and a guitar strapped to his back. Above the man, woman and donkey is a golden yellow, sash-like banner which reads "Bienvenidos". The picture is framed by a ruddy-colored oval with an ornate design at the top, the entirety of which resembles a tiara. At the bottom of the logo appears the words "Since 1967".