Color is not claimed as a feature of the mark.
"BRAND"
The mark consists of the words JACK DANIEL'S in white on a black background, in an arch over a white circle containing, in black, the elements OLD NO 7 BRAND with a line under the "O" in the element NO.
The color(s) BLACK and WHITE is/are claimed as a feature of the mark.
The name JACK DANIEL does not identify a living individual.
JACK DANIEL'S OLD NUMBER SEVEN BRAND