"hot", "fish", "shop" or "fish shop"
The mark consists of the words "Hot Fish Shop", without claim to any particular font, style, size or color, appearing with a drawing, painting or photograph showing in its foreground the building in Winona, Minnesota where the Hot Fish Shop restaurant operated from approximately 1931 until approximately 2000 and in its background a bluff formation near Winona, Minnesota known as "Sugarloaf".
As to Hot Fish Shop; Hot Fish Shop