The color(s) Red, White, Black is/are claimed as a feature of the mark.
The mark consists of A stylized small letter c letter within a much larger stylized letter C. Both letter c's are white in color and reside within a black rounded rectangle. A white and a red rectangle complete the design. Each color is powerful. Red signifies the essence of the "cherry" coffee beans, Black denotes the richness of our signature "dark roast", and White is the "purity" of product and craft.