The color(s) blue and gold is/are claimed as a feature of the mark.
The mark consists of The word "KANSAS" is typeset in all capital letters in Futura Bold font, intentionally distorted to 130% of its normal width, and with larger than normal spaces between the letters. The tagline "as big as you think" typeset in Futura Regular font, in all lowercase letters, and also distorted to 130% of its normal width, but with normal space between the letters. Above the word "KANSAS" is a design element that approximates the look of a ribbon blowing in the wind, forming a flowing curve all across the top of the word. Connected to the right end of the ribbon is a five-pointed star. .